Loyalty Month

Considering the top 25% of travelers generate 77% of travel revenue, having a loyal customer base is critical if you are in the travel business. Read More

As much as it’s touted that younger generations want something new out of loyalty rewards, travel brands should get a clear picture on what that means before asking travelers to agree to monthly buy-in. Read More

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Companies such as Loyyal, Qiibee and Kornchain are accelerating development of blockchain solutions for loyalty and rewards, and executives say they expect widespread adoption in the next five to 10... Read More

Phil Seward, senior vice president of loyalty strategy, Americas, at Collinson, explains the evolution of the co-branded credit card, if subscription models in travel are viable and how brands can put... Read More

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

Hospitality companies both large and small are revamping their loyalty programs to focus on serving the needs of their guests. Read More

Accor highlights big plans for loyalty partners as it announces full-year results for 2019. Read More

Before heading down the startup path with aspirations of disruption, hold onto the vision, but open your eyes to the reality of what's going on. Before it's too late. Read More

Rather than loyalty, travel brands should pursue retention by capitalizing on unusual patterns in travel research and booking. Read More

Without the cooperation or support of hotels, airlines, banks or credit card companies, developing a loyalty startup is challenging. Read More

According to Kalibri Labs, loyalty-related U.S. hotel bookings in 2019 increased 7.6% year-over-year to 56.2%, the highest figure on record. Read More

In order to improve a brand’s loyal base and increase engagement, it needs to key in on the valuable offers from which users feel the most benefit or improve their connection to your brand. Read More

It’s hard for major travel brands to ignore super apps given the huge volume of consumers that they attract and their high-frequency usage. Read More

Travel brands are going beyond simple rewards to redefine loyalty programs around customer service, customer journeys and customer trust. Read More