Escalated by the recent pandemic, consumers demand valuable brand experiences that address their current needs (economic, geographic, and health factors).
In this new climate, people-based marketing is no longer a “nice to have” philosophy, but rather a requirement for brands to activate meaningful and valuable experiences for individuals.
Since 1964, NBCUniversal Parks & Resorts has been welcoming millions of visitors each year by offering exceptional individual experiences—before, during, and after the park experience. Like most entertainment brands, COVID severely disrupted their business.
But in the past few months, they prioritized innovation and transformation across data, identity and technology in order to fiercely rebound in the “new normal”. This webinar speaks to their journey, including:
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Roadblocks to power individual experiences to retain high-value customers.
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The cloud-based data solution that integrated marketing and transaction data into individual customer views.
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How the data store is used today to drive the total customer experience and what lies ahead for NBCUniversal’s Global Analytics team.
The webinar was broadcast on Tuesday, September 22, 2020.
Speakers:
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Leah van Zelm, vice president of global marketing analytics at NBCUniversal Parks and Resorts.
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Coleen Keuhn, executive vice president of travel, media and entertainment at Merkle.
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Ankur Jain, senior vice president and strategy lead for cloud platforms at Merkle.
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Kevin May, editor in chief at PhocusWire.
How NBCUniversal powers individual experiences with people-based data
The webinar was broadcast on Tuesday, September 22, 2020.