It is clear that the travel sector has been devastated by the COVID-19 pandemic, and recovery will take longer than any of us want. But travel brands need to be smart, patient and take cues from their customers, so they get everything right.
As
travel brands begin to turn the corner toward recovery, which will happen over time, it is essential they gain new and different insights about their customers, as the world has changed.
Southwest Airlines, however, is bucking the trend and
has been in the news recently for getting the experience right for travelers. Most notably, Southwest announced that it's expanding its network and adding several new cities and airports -- including both big city hubs and vacation destinations.
Please
join us for this Phocuswire webinar, as we talk with Southwest Airlines about the intensive customer data analysis it is doing to understand what's changed for its customers and how the company has been impacted by the pandemic relative to the market
overall.
This analysis has focused on which of its customers have been the most negatively impacted, as well as comparing the impact of COVID-19 on its customers vs. the U.S. population. These insights have enabled Southwest Airlines to stay in
lock step with its customers, to understand and act on their changed travel needs, and build on a solid customer-first foundation.
Join us to learn how customer analytics can fuel growth for travel companies when leveraged to create more
personalized and contextually relevant customer experiences.
The webinar is available from Tuesday, December 1, 2020.
Speakers:
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Vijay Wadhwa, senior manager for customer intelligence at Southwest Airlines.
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Mary O'Connor, senior manager for customer development and lifestyle marketing at Southwest Airlines.
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Michele Fitzpatrick, retail and consumer brand strategy consultant at Acxiom.
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Kevin May, editor in chief at PhocusWire.
Watch the webinar by filling out the form below: