Travel pricing startup Fetcherr to leverage ATPCO fare data

Fetcherr , an Israeli startup that provides demand and pricing insights for airlines, hotels and rental car companies, is partnering with ATPCO to incorporate its current and historical fare data into its algorithms.

Founded in 2019, Fetcherr uses artificial intelligence and deep learning technologies to provide pricing and workflow optimization strategies to companies to improve their revenue performance. The startup says its initial work is in aviation, but it is expanding to hospitality, car rentals and cargo.

Fetcherr will incorporate ATPCO’s fare content database into its ALPHA tool, which predicts prices that optimize customer transactions. Fetcherr says it aims to “transition legacy airline infrastructure to a new retailing cloud-based environment.”

“In the same way that DeepMind and Tesla changed how we see AI, we use reinforcement learning methodologies to overcome traditional legacy barriers. ATPCO is the industry’s best data partner for this endeavor, connecting the airline industry to real-time data,” says Roy Cohen, Fetcherr CEO.

ATPCO powers global flight shopping through the more than 300 million fares in its database for over 400 airlines.

“We continue to see exponential growth in the breadth of content the industry needs for improved customer segmentation and modern retailing. Working with partners like Fetcherr demonstrates our commitment to assisting the industry in driving new innovation, improved decision making and optimizing commercial performance,” says Ailsa Brown, ATPCO’s head of sales and partner success, EMEA.

“We’re collaborating on enhanced data analytics and airline retailing capabilities that airlines, consumers and the entire distribution ecosystem benefit from when we need it most.”