PhocusWire Pulse: Loyalty For The Long Haul

PhocusWire Pulse events are a series of virtual gatherings of industry leaders and guests, dedicated to a single trend or topic in the sector.

Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers.

Loyalty For The Long Haul took place online on Tuesday, March 23.

The event will tackle a range of hot topics relating to loyalty, including the emergence of subscription programs, the complex nature of airline loyalty packages, brand loyalty for intermediaries and the battle to win the love in the reshaped accommodation sector.

Analyst Mark Blutstein also presents new research from Phocuswright's Loyalty Program Revisted study.

Loyalty For The Long Haul features the following speakers (more to be added shortly):

• Lindsay Nelson, chief experience brand officer, Tripadvisor
• Bryan Rand, president, Vacation Innovations
• Mark Ross Smith, CEO, Loyalty Data Co
• Spencer Lee, CEO, BIGLIFE (operator of AirAsia's BIG Rewards program)
• Scott Shatford, CEO, AirDNA
• Vanessa de Souza Lage, co-founder and chief marketing officer, Rentals United
• Lennert de Jong, chief commercial officer, CitizenM
• Mark Blutstein, senior manager for research, Phocuswright

The interviewers for this event:

• Mitra Sorrells, senior reporter, PhocusWire
• Linda Fox, senior reporter, PhocusWire
• Jill Menze, news editor, PhocusWire
• Kevin May, editor in chief, PhocusWire

Replays of each session available below: