Ground transportation platform
Omio
is partnering with Uber to provide its inventory and technology to the ride-hailing company.
The deal will enable Uber users to search and book international and national rail and coach trips via the app.
In April, Uber announced the pilot of multimodal services including rail and coaches in the U.K. as part of
a wider super app strategy
which will also include the addition of flights and hotels in the future.
Integrating Omio's ticketing solution enables a seamless travel experience initially in the U.K. but also provides Uber with access to all of Omio's bookable inventory across 37 countries.
Omio recently attracted
$80 million in funding to drive global expansion
saying it would be used to create “a globally unified transportation network on a single digital platform.”
The company's strategy includes merger and acquisitions and strategic partnerships.
Naren Shaam, CEO and founder of Omio, says: “I’m very excited to enter this partnership with Uber, sharing our extensive inventory of ground transportation with Uber’s customers. We have spent years building our inventory and standardizing data sets for millions of ground transportation routes to empower our consumers to travel by train, bus, ferry and airport transfer more easily. Now we are able to harness our inventory and technology to scale and expand our B2B business.”
Andrew Brem, general manager of Uber U.K. says: “We’re excited to launch our new travel offering this summer, allowing a seamless door-to-door travel experience across the U.K. Partnering with Omio will accelerate our efforts to become the go-to travel app for our U.K. users.”