Journey Hospitality lands £5M to grow its e-commerce platform

Journey Hospitality , an e-commerce platform for hotels, has raised £5 million.

The investment in the U.K.-based company, which launched in 2010, comes from Averroes Capital.

Journey Hospitality says it has grown organically up to now and plans to use the capital for product development, market expansion and recruitment.

The company recently launched what it dubs its “ all-in-one” e-commerce platform, onejourney , which aggregates a hotel’s products and services into live, bookable inventory.

Journey Hospitality says annual software revenue has increased 151% in the past year, and it anticipates further increases in the coming year.

Simon Bullingham, founder and CEO of Journey, says: “The investment will help us achieve long-term growth and shake up the industry with technology that addresses key e-commerce challenges within hotels. We have worked alongside luxury hotels for over a decade and pride ourselves in truly understanding their business.”

Simon Rowan, partner of Averroes Capital, adds: “Journey Hospitality has achieved impressive results with its existing technology and is held in high esteem by luxury hoteliers. Our team has deep experience in unlocking business potential and achieving commercial growth, particularly with B2B software companies. We’re looking forward to using our expertise to help grow Journey Hospitality.”