Hotel payment startup Selfbook valued at $300M following $15M injection

Hotel payment software startup Selfbook is valued at $300 million following a $15 million extension of its Series A financing .

Tiger Global led the round, with new strategic hotelier partners, including JAWS, the family office of Barry Sternlicht, also participating.

The extension brings Selfbook’s total funding to $40 million, an increase of 2.4x in the last quarter.

With Selfbook, hotels can accept one-click payments directly on their website. It supports Apple Pay, Google Pay and PayPal in addition to traditional credit and debit cards and also groups multiple services such as restaurant and spa reservations into a single payment flow to increase revenue.

With the recent funding, Selfbook will continue to grow its team and product portfolio and build embedded fintech opportunities in the hospitality vertical.

In January of this year , Selfbook founder Khalid Meniri told PhocusWire that nurturing investor relationships helped vault the startup from an April product launch and Q2 seed funding round of $2 million to an oversubscribed $25 million Series A by October, with the Series A going from opening to receiving term sheets in just a week.

“It was fast because we did a lot of ‘dating’ if you will. From the seed to the A we never really stopped talking to people,” Meniri said.

“It’s much better to get to know investors over a longer period of time than to show up when you need the cash or start fundraising. We really evaluate these investors. ... If you can’t grab an espresso with an investor on a Sunday afternoon, you probably don’t want to work with them.”

Since launching in April 2021, the Selfbook team has grown from five to 70 employees and has nearly 100 hotels onboarded.

The company says the new capital marks a 38x valuation increase just six months after the close of its seed round.