Tours and activities distribution specialist
Holibob
has landed a $12 million Series A round to bolster its technology offerings and capitalize on the company’s recent growth.
The round was led by Ryan Howsman, founder and CEO of British travel insurance company Staysure.
In addition to the funding, London-based Holibob also secured a flexible extendable credit facility to scale efforts around hiring and product development in line with future revenue growth.
According to the company, that growth includes a 600% increase in revenue over the past six months, as well as additions to its executive team from TourismSolved, which
Holibob acquired in April
to help boost its marketing capabilities.
“With the expertise we have in place and the infusion of capital from this funding round, we’re well positioned to realize our vision of helping the tours and attractions industry effortlessly connect the right products with the right travelers at the right time,” says Holibob founder and CEO Craig Everett.
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“We’re thrilled to see investors recognize both the growth our team has already generated as well as the opportunity still in front of us to bring the tours and attractions space into a new age of context-driven commerce.”
Launched in 2019, Holibob provides travel partners such as Kayak, Amadeus and Secret Escapes with curated tours and activities inventory, helping them deepen relationships with customers and increase revenue opportunities.
In an interview recorded in the PhocusWire Studio at last month’s Phocuswright Europe event, Everett explained how Holibob is planning to use the new funds, as well as the challenges that remain in bringing the largely offline tours and activities market online.
Watch the full interview with PhocusWire news editor Jill Menze below.
Phocuswright Europe 2022 Executive Interview: Holibob