Where do you want to go next? Does your email inbox reflect that? If you’re like most travel consumers, the answer is a resounding, “no.”
Why is personalization in travel so hard? (Not the “we know some of your preferences and travel themes we can bucket you under” personalization, but real personalization that makes consumers feel understood and ultimately more likely to buy from you.)
Tinyclues is the leading AI-augmented customer marketing solution empowering marketers to fulfill their business needs by finding the best audiences, topics and plans for their customer-centric campaigns.
We believe that you can’t have personalization without campaign relevancy. We also believe that AI is the only way to achieve true relevancy at scale. In this webinar, we’ll walk you through the evidence.
In this webinar you'll learn:
- Ways to approach and understand the personalization problem in travel marketing
- The things travel marketers do today that don’t work for true personalization
- Breakthroughs in the customer relevancy landscape
- Real examples of large, international travel companies achieving relevancy at scale to significant result
- Brief highlights from an independent research study showing the results of AI on travel customer marketing
The webinar was broadcast on Tuesday, October 22, 2019.
Speakers:
- George Phipps, director of product marketing at Tinyclues.
- Ardavan Beigui, co-founder at Tinyclues.
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Kevin May, editor in chief at PhocusWire.
Why personalization is impossible in travel (and how to do it)This event took place on Tuesday, October 22, 2019.