Financial
services firm Citi has opened its new travel platform,
Citi Travel
with
Booking.com
.
The
companies
announced
the partnership in August
to create a new portal to replace the former City
ThankYou Travel Center.
The site
includes supply from Booking.com – such as 1.4 million hotels around the world
- and is powered by technology from
Rocket Travel by Agoda
, another of Booking
Holdings’ brands.
Citi
cardmembers can use the platform to book hotels, air travel, car rental and
attractions – currently on the website and by the end of March also on the Citi
mobile app. Travel purchases earn “ThankYou Points” that can be redeemed for
the next trip or with one of more than 180 rewards partners, and all reservations
include 24/7 customer support.
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“This new
travel platform will transform the travel planning experience for Citi
cardholders,” said Sarah Moore, senior vice president of Rocket Travel.
“Our
technology connects Citi customers with the full spectrum of trip planning
options available across our brands, where cardmembers will find value from the
time they start dreaming of their next trip, through booking, even during and
after their travels.”
As part of
this launch, Citi is also unveiling a portfolio of properties called the Hotel
and Luxury Collection, with plans to expand it in the coming months.
“The launch
of Citi Travel with Booking.com
is another stellar example of how Citi continues to offer customers options,
from how they want to pay to how they want to travel,” said Anthony Merola, head
of proprietary products management for U.S. branded cards at Citi.
“We are
thrilled to provide those customers the flexibility, breadth of options, and
value they desire through our new, intuitive portal where they can book a trip
tailored to their preferences or an attraction on their bucket list – all while
maximizing the rewards they can earn.”
Many banks
have created or expanded their travel services in the last couple of years. In
addition to Citi,
Capital
One, American Express and Revolut have launched new portals, and JPMorgan Chase is
developing one
.