Hot 25 Travel Startups for 2023: Aidaptive

Powered by Jarvis ML, Aidaptive’s predictive personalization engine gives online businesses the power to automatically predict the affinity and intent of prospective customers and then deliver personalized content to them in real time. Aidaptive’s Predictive Recommendations and Predictive Search products are focused, plug-and-play solutions that personalize critical touch points of a guest’s booking journey. Aidaptive’s mission is to empower any sized hospitality or e-commerce provider with the power of OTA-grade machine learning.

PhocusWire coverage

• Machine learning startup Jarvis lands $16M to grow hospitality offering
  

  Founder Rakesh Yadav

Strategic goals for 2023
In 2023, the Aidaptive team will continue launching new predictive personalization engines that enable vacation rental managers (VRMs) to predictably grow direct booking revenue. Beyond product development, the Aidaptive team will continue connecting with the broader vacation rental, hospitality and e-commerce markets. This helps our team understand what matters most to Aidaptive clients.

Lessons learned since founding
From Evan Dolgow, Aidaptive’s head of predictive hospitality: “After 100-plus meetings with vacation rental managers, the highest priority is driving direct bookings and guest retention. Direct bookings will only increase in difficulty as big tech OTAs dominate the market, making it even more challenging for VRMs to exist on their own. VRMs must start cultivating first-party data now to ensure long term autonomy. To help drive this, Aidaptive has been helping VRMs comprehensively collect and leverage their existing data to personalize the entire booking funnel and drive more direct bookings.”

From Rakesh Yadav, Aidaptive’s founder and CEO: “I learned a lot while leading the machine learnings platforms for Google Ads and Payments that I’m excited to share. Machine learning can offer enterprises quite a lot – especially through intelligent personalization products that adapt to changing market conditions daily. Adaptability is critical in our current market. That’s why we created Aidaptive: We are focused on delivering this power into the hands of all enterprises.”

From Brian Bird, Aidaptive’s head of revenue: “At the end of the day, if you build and empower a great team who listens to your customers, your company will develop excellent products and flourish. We’re always hiring!”

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